FLORAL GROUP, INC employs all the appropriate marketing tools available, in a continuous assault on the fresh floral market. The primary activity of FLORAL GROUP, INC. is designing and producing a wide variety of fresh floral arrangements and other floral products for our customers   throughout the country.  The following are the major strategic marketing efforts which are aggressively pursued by FLORAL GROUP on an ongoing basis:

                        ¨      PRODUCT IMAGING

The generation of a well defined, specified, unique and colorful product image designed  to attract the corporate buyers. As well as to encourage repeat business amongst customers are confident in the knowledge that if they want quality products they can find it at FLORAL GROUP, INC.

¨      EXTENSIVE PRODUCT RANGE

Providing an extensive product range is a major plank of FLORAL GROUP's marketing plan. An assortment of everyday arrangements i.e. small, medium and large everyday foam arrangements, vase arrangements - rose vases and mixed vases. 

¨      COMPETITIVE PRICING

Our strategic policy is to compete aggressively on prices.  All prices are held at market and will match the competition. Discounted prices will also be offered in aggressive marketing activities such as off-peak periods; special promotions can be designed based on each customer’s needs and offering throughout the year.

¨      TOP QUALITY CUSTOMER SERVICE

Most business journals indicate that, customers, as a matter of course, expect excellent customer service.  In fact, good customer service has become an indistinguishable part of the product being delivered.  Many large companies have developed a high level of customer service capability but many small companies have not risen to the challenge. Recognizing the critical importance of excellent customer service to the success of the business, FLORAL GROUP, INC has resolved to provide an astonishing high level of customer service.  This standard, embedded in our corporate culture; is  “to always give the customer better than they expect”. The necessary training, incentives and leadership have been put in place to ensure that this level of customer service is achieved. The ability to deliver this level of customer service is a competitive advantage as we compete with other fresh floral arrangement providers.

We are located in the floral district in Miami, Florida which is the single largest floral district in the country. Within this floral district all product inputs and services required by the business are easily available. Our customers includes most of the major national chain stores which retails the majority of all floral purchased within this specific shipping point.

The production facility is unique in that it is equipped with a state of the art assembly line which offers an effective and efficient production department to quickly respond to the peak holiday seasons such as Valentines, Easter, Mother’s Day, Thanksgiving and Christmas. This provides FLORAL GROUP with a distinct competitive advantage.