FLORAL GROUP, INC employs all the appropriate marketing tools available, in a continuous assault on the fresh floral market. The primary activity of FLORAL GROUP, INC. is designing and producing a wide variety of fresh floral arrangements and other floral products for our customers   throughout the country. The strategic plan is to utilize an assembly line production facility.

Extensive research was done on the business concept and a commitment made to open a production plant specializing in floral arrangements such as   arrangements set in a foamed container, vase arrangements and pre-greened containers.

The following are the major strategic marketing efforts which are aggressively pursued by FLORAL GROUP on an ongoing basis:

¨      PRODUCT IMAGING

The generation of a well defined, specified, unique and colorful product image designed  to attract the corporate buyers. As well as to encourage repeat business amongst customers are confident in the knowledge that if they want quality products they can find it at FLORAL GROUP, INC.

¨      EXTENSIVE PRODUCT RANGE

Providing an extensive product range is a major plank of FLORAL GROUP's marketing plan. An assortment of everyday arrangements i.e. small, medium and large everyday foam arrangements, vase arrangements - rose vases and mixed vases. 

¨      COMPETITIVE PRICING

Our strategic policy is to compete aggressively on prices.  All prices are held at market and will match the competition. Discounted prices will also be offered in aggressive marketing activities such as off-peak periods; special promotions can be designed based on each customer’s needs and offering throughout the year.

¨      TOP QUALITY CUSTOMER SERVICE

Most business journals indicate that, customers, as a matter of course, expect excellent customer service.  In fact, good customer service has become an indistinguishable part of the product being delivered.  Many large companies have developed a high level of customer service capability but many small companies have not risen to the challenge. Recognizing the critical importance of excellent customer service to the success of the business, FLORAL GROUP, INC has resolved to provide an astonishing high level of customer service.  This standard, embedded in our corporate culture; is  “to always give the customer better than they expect”. The necessary training, incentives and leadership have been put in place to ensure that this level of customer service is achieved. The ability to deliver this level of customer service is a competitive advantage as we compete with other fresh floral arrangement providers.